Measurement clarity is missing

Most leaders say they want ROI. What they actually want is certainty. They want to fund the right work without getting embarrassed later. They want to look at a dashboard and trust it. They want a simple story they can defend in a room full of people with strong opinions. And they want to stop losing time in the kind of discussions that feel like progress but change nothing. This is why measurement clarity is not a reporting problem. It is a leadership problem. When measurement is vague,...